Dare to Bloom: Novus Spring 2014 Ad Campaign


Most of us are visual individuals. We feel more attracted towards something when we can see it. Colors have the potential to give meaning to anything this is why they play such an important part in our daily lives. Playing with them depending on the season can be so much fun, furthermore when you can take that message across to the consumer.

The established shoe store Novus has unveiled the new Spring 2014 campaign and the first thing that comes to mind when you see each ad is happiness. It’s colors and graphics take you to that place you see in the picture where everything is perfect. Focusing on the Spring 2014 Pantone color palette as the background and letting the product speak for itself the campaign is subtle yet clever. It gives you a sense of lightness and freshness while leaving wanting more. The colors are splendid and the mixture of graphic, texts and product gives a marvelous outcome.

Each ad has a short message that goes to the point and creates a harmony between what it says and what it shows.  To this you add the brilliant graphics and illustrations created by Puertorrican Gerardo Cloquell whom did a great job conceiving backgrounds that don’t compete with the focal point yet catch your attention and compliment the final product.

The name given to this new campaign is none other than: Dare to Bloom which goes perfectly with what it brings us. Once again they have impressed us (or at least I can talk for myself) by revealing an amazing campaign that not only exceeds expectation but also builds up excitement to what will be next. Playful, fun and dare I say with absolute refreshing styles that will blow you away so hold on!







Lacoste run the streets of NYFW


Is that time of the year, NYFW has come our way once again. I love New York fashion week it just feels so much more like home. Don’t get me wrong I’m amused by all of the designer houses and how amazing fashion is but being an American there’s something so much fonder when you see your peers persevere in a world so difficult and competitive. I seek brands that give me that Oh-la-la but I also love those designs that make you feel comfortable and give you a sense of belonging and familiarity. One of the brands that can describe that with more than a couple of sentences is Lacoste.

Last Saturday they unveiled the Autumn/Winter 2014 collection returning to they’re roots and showing off a more sporty collection concentrating on a more monochromatic and simple style. I absolutely love the classic look they achieved with this new collection. The show was star-studded with celebrities all over the place looking forward to see what the brand would bring. From Joe Jonas to heartthrob Jesse Metcalf dressed in head to toe Lacoste. Bella Thorne was also there looking glamorous in a neutral crop top and pencil skirt. With guests and fashion that kills like that who wouldn’t want to have a front row sit at a show like this?


Moreover, let’s talk street fashion. This time of year the trends are on the runways and out on the streets. Spotted, street style gurus rocking Lacoste during NYFW. It feels perfect to say that Lacoste footwear run the streets of NYFW. Here are a couple of pictures of how some very stylish peeps hit the pavement in style. Either preppy or with a more classic ensemble they all manage to complete a perfect outfit with a cherry on top (Lacoste). How would you wear them?

20a Lindsay Viola vu, fashion designer



Pictures taken by Yannis Vlamos